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The morning began with the lighting of the lamp, a traditional start that set the tone for Seere’s first Seere Talks masterclass at the Indian Institute of World Culture, Bengaluru, on September 20.
The session took participants on a journey through the story of the saree from the uncut 9-yard drape to today’s modern styles. It also explained the difference between handloom and powerloom, and celebrated Ikat weaving traditions. A special highlight was the meaning of Navratri colours.
The audience made the event lively and interactive. There was an elderly lady in her 80s, curious youngsters, and even men who asked questions about weaves. Queries ranged from where to buy authentic Chanderi to how Kanjeevaram differs from Dharmavaram.
The event also marked the launch of Seere’s e-commerce platform, seere.in, where sarees can be explored by state, craft, and weave.
It all ended warmly with refreshments and families purchasing sarees at the Seere stall — many men choosing sarees as gifts for their wives and daughters, proving the saree’s place as a symbol of love and tradition.
